YOU KNOW WEB DESIGN.
AI'S NEXT.
Stop guessing. Start implementing AI strategically to charge $500-$1,000+ more per project.
You thought AI would make everything easier.
It didn’t.
You tried ChatGPT for website copy. It fell flat.
You experimented with AI image generators. They looked obviously AI-generated.
You know AI should be helping you streamline your workflow and work faster. But you’re still doing things the old way.
You watched other designers create custom, premium work while you’re stuck with the same process.
The problem isn't AI. The problem is you don't know which tools actually work, how to integrate them into your Web Design workflow, or how to use them strategically.
You’re not lacking skills. You’re lacking the right tools, the proven process, and the strategic implementation.
The difference between “trying random AI tools” and “strategic AI implementation” is the difference between mediocre results and charging $1,000 more per project.
By the end of this program you'll:
Write strategic copy that converts
Charge $500+ extra per project for messaging that actually works
Create custom premium images
Unique, branded visuals that justify higher rates and attract better clients
Know which tools actually work
Stop wasting time and money testing every new AI tool that launches
Integrate AI into your workflow
WordPress, Elementor, Figma - real implementation, not theory
Streamline your business processes
Client communication and management working better and quicker
One project with strategic AI copywriting covers your entire course investment. Everything after that is pure additional revenue.
This is not a beginner Web Design course
This program assumes you already know how to build complete websites.
This is NOT:
- Web Design 101
- Here's how to use ChatGPT
- Generic AI theory with no real application
- A course for people who aren't actively building websites
This IS:
- Strategic implementation of AI in your actual Web Design workflow
- How to use AI to create premium services that justify higher rates
- Taught by expert instructors who use these tools daily in their own client work
- Focused on real projects, real workflows, real results - specifically for Web Design
If you're looking to learn Web Design from scratch, this isn't for you.
If you already build websites and want to charge more for better work, you're in the right place.
If any of this sounds familiar you are in the right place
You're trying to write copy for client websites, but it feels like it falls flat
You feel like you should be using AI, but don't know which tools actually work
You're stuck with stock photos while other designers create custom premium visuals
You know you should be charging more, but you don't have premium services to justify it
You're spending too much time on tasks that could be streamlined
You feel like you're falling behind while other designers move ahead
This program helps you stop reacting and start implementing strategically.
What you'll learn
module 1
Strategic AI Copywriting
with Sarah Wirtzberger
- Why most AI copy falls flat and how to fix it
- How to create strategic messaging that converts
- Using that strategy to guide AI to write effective website copy
module 2
Custom AI
Image Creation
with Liat Kohanteb
- Generate professional custom visuals (not obviously AI)
- Move beyond stock photos to premium, differentiated work
- Create hero images, lifestyle photos, and branded visuals
module 3
AI tools that actually work
with Malkie Scholnick
- Which tools work for Web Designers (tested and vetted)
- Reference sheets you can use immediately
module 4
Workflow integration
with Malkie Scholnick
- Step-by-step within: WordPress, Elementor, Figma
- Reference sheets you can use immediately
module 5
Business process optimization
with Malkie Scholnick
- Client communication and emails that perform better
- Automate repetitive tasks and workflows
- Streamline what slows you down
module 6
Expert
panels
- Q&A with industry professionals
- Real-world insights from successful designers and marketing professionals
- Learn what's working (and what's not) in the field right now
Real Project.
Real Feedback.
Apply what you learn to an actual project throughout the course.
Your project options:
- Bring a real client project through the course
- Choose from our mock client profiles
What you’ll learn:
Strategic copywriting for complete websites (all pages and sections)
What you’ll submit:
Your strategic homepage copy for professional critique by a copywriter selected by Sarah Wirtzberger
What you’ll have:
A complete homepage showcasing strategic copy + custom AI images, ready for your portfolio
Plus ongoing support in our Slack community throughout that module.
Why I created this program
I’m Malkie Scholnick, founder of The Bold Edge. I’ve taught Web Design for over a decade and co-host a Women in AI community.
Through mentoring designers and monitoring industry trends, I’ve seen the same pattern: designers know AI matters, try a few tools, get mediocre results, and give up.
Meanwhile, a few figure out strategic implementation – and everything changes.
Here is what I've noticed
- Offering basic design-only services (limited rates)
- Hiring out copy and images (eating into thin profit margins)
- Doing mediocre copy and using stock photos (can't justify higher rates)
What if you could bring copy and custom images in-house using AI?
Even without copywriter-level experience, you can add $500-1,000 per project for strategic copy and images. You keep that money instead of paying it out. Your profit margins increase dramatically.
I built this program with expert instructors who use these tools daily, tested which AI tools actually work, and focused on implementation over theory.
This teaches you how to keep more of what you earn and charge more for what you deliver.
Your investment
Course Pricing
$799
Pay in full save $50
or $424.50 x 2
One project with strategic AI copywriting covers your entire course investment. Everything after that is pure additional revenue.
Program details
Start date
duration
enrollment limit
prerequisite
Format: Live expert instruction + pre-recorded modules + weekly Q&A + Slack community
Your instructors
1
Malkie Scholnick
Founder, The Bold Edge. Over a decade teaching Web Design. Co-host of Women in AI community. Teaches you how to integrate use AI to streamline your processes.
2
Sarah Wirzberger
Founder, The Copy Guru. Conversion copywriting expert. Teaches strategic AI copywriting so that you can demand more premium rates as a Web Designer.
3
Liat Kohanteb
CEO, Kre8ive Touch Design Studio. Decade of creative agency experience. Brand specialist focused on design psychology and premium visuals.
What they are saying
I’ve had the privilege of working with Malkie Scholnick in our monthly AI sessions and chat, and she truly stands out. She is always ahead of the curve, mastering new tools, predicting trends, and trying things out long before anyone else. What makes Malkie so exceptional is how practical and patient she is. She asks thoughtful questions, listens carefully, and helps each person find the exact AI tools that fit their needs. Her clarity and warmth make learning with her both inspiring and easy to apply.
Karen Behfar
Director, The Behfar Team
Cohost, Women in AI
Rikki Steif
I chose The Bold Edge because it offers student support before and after the course is over! I saw this as a trend throughout the entirety of the course and that makes a huge difference to someone trying to learn. Overall, the course had so many extra resources and wasn’t just a templated format tutorial that you can teach yourself on YouTube. Besides for the course covering everything you need to know in order to get a job, they actually help with landing jobs afterwards!
Chana Gorelick
What they are saying
I already use ChatGPT. Why do I need this?
I saw the Web Design Academy - how is this different?
What if I'm not getting many web design projects right now?
How much time does this take per week?
Do I need to know Web Design before joining?
What if I can't make the live sessions?
When does it start?
December 28, 2025. Exact details will be confirmed upon enrollment.
What's your refund policy?
Will there be future cohorts?
Possibly, but not certain
Stop Guessing.
Start Implementing.
Most designers are still stuck hiring out copy and images – eating into already thin margins.
A few have figured out strategic AI implementation. They’re keeping more of what they earn and offering premium services.
The question is: Will you learn strategic implementation now, or spend the next 6 months figuring it out through trial and error?
Your investment: $799
Program starts: December 28, 2025
Only 22 spots total
Questions? Email ms@theboldedge.com or call 718.853.4186 x101
