Question? Should I be original?

As designers this should be a no brainer… Be original? what a question? But, this is a serious question. I got an email last week from a student- She asked: “Is it ok to use stock images in my logo and branding materials?” Now let’s take this apart, shall we? She is designing her own brand… […]

Purim Fun Video Tutorial

Purim Fun Video Tutorial

Purim is almost here and every year we try to create a Purim greeting card to email out and post online. This year I decided to create a video tutorial that walks you through the creation of this year’s card. I used Illustrator and had a great time with the appearance panel (I think this […]

Designing a business

Designing a business

Last week I attended the JWE, which stands for Jewish Women Entrepreneurs. It is a fabulous organization that was set up to support women who either are in startup or growth modes in their business. I met women in all stages of business and it was amazing to hear their stories. What I found most […]

How can you successfully use gradients in your next design

How can you successfully use gradients in your next design

  Hello Monday! Today I decided I was in the mood of starting off with a business tip…Gotta change things up right? Else, it will get super boring. There are lot of tips I can share… Which One? Which one should I choose? Eeny, Meeny…OK will just pick one. Have you ever heard of Trello? […]

It’s Chanukah…How does that affect your design?

It’s Chanukah…How does that affect your design?

Hello Monday! Today I will deviate from our custom of showcasing a designer. Instead we will explore a time period: Which One? Greek of course…because its Chanukah!! The Greeks are the first to develop and extensively use a series of moldings to delineate the outlines of buildings. Check this out…and get inspired by the patterns […]

It Glitters and it’s the Gold Glamour Trend!

  Hello Monday. Muriel Cooper (1925-1994) was a pioneering book designer, digital designer, researcher, and educator. She was the longtime art director of the MIT Press, instilling a Bauhaus-influenced design style into its many publications. She moved on to become founder of MIT’s Visible Language Workshop, and later became a co-founder of the MIT Media […]

Stare worthy designs…PLUS idea generation FREEBIE!

Stare worthy designs…PLUS idea generation FREEBIE!

  Hello Monday. Today we will start with Erik Nitsche (1908-1988). He left an unmistakable mark on the world of design in his approximately 60 year career. Leaving almost no field untouched, he worked as an art director, book designer, illustrator, typographer, graphic designer, photographer, advertiser, and packaging designer. His graphic design work included magazine […]

Shhh…we found some design freebies for you!

  Hello Monday. This week we will learn a little bit about Saul Bass. Saul Bass was born on May 8, 1920, in the Bronx, New York, United States, to Eastern European Jewish immigrant parents. Bell, Kleenex, AT&T? These were all designed by Bass. The interesting thing is that even though he designed many iconic […]

Help–I can’t think of an idea!

“Help–I can’t think of an idea!” is locked Help–I can’t think of an idea!

  Hello Monday. Let’s talk about Paula Scher. She is a Jewish Graphic Designer that is a partner at Pentagram. developing identities, packaging and signage for a variety of major clients including The New York Times Magazine,Bloomberg, Target, Jazz at Lincoln Center, Madison Square Park, Tiffany & Co. and Citibank Here are some things she has […]

3 simple ways to better design

3 simple ways to better design

Hello Monday. Ever heard of Paul Rand? Oh and if you haven’t, it would be really, really worthwhile to find out about him. He is responsible for many design icons including the IBM logo, the old UPS logo, the Westinghouse logo. Oh, and his real name is Peretz Rosenbaum (He recently died) 3 simple ways […]