Marketing lessons from Chanukah: History’s most enduring campaign

The concept of פרסומי ניסא (publicizing the miracle) in חנוכה represents what might be history’s most successful marketing campaign – one that has run consistently for over 2,000 years and continues to captivate audiences worldwide. The Original Viral Campaign When the חכמים instituted the mitzvah of נר חנוכה, they created the fundamental elements of every […]
Stare worthy designs
Hello Monday. Today we will start with Erik Nitsche (1908-1988). He left an unmistakable mark on the world of design in his approximately 60 year career. Leaving almost no field untouched, he worked as an art director, book designer, illustrator, typographer, graphic designer, photographer, advertiser, and packaging designer. His graphic design work included magazine covers, […]
Yes, You gotta try again…
We will be starting off a new series in which we will be sending a little bit of magic to your mailbox (at unexpected times)! You will get snippets of some design, marketing, business and other miscellaneous stuff we are excited about. Oh, and to be part of it all, follow us on Pinterest @theboldedge, on […]
Marketing and Design Digest 11/25/14
After seeing so many awesome things today (ok that happens most days, but today I decided that by hook or by crook, I gotta let you all know about it) Cari Jansen’s Blog One of our student was having issues with a new feature with Illustrator CC 2014. Every time she would draw a shape […]
Marketing Magic Part 2
In this segment of Marketing Magic, I discuss a foolproof way to generate your own out of the box marketing ideas for your clients and your own business. Make sure to sign up for our mailing list on the right side of this page, in order not to miss a single article. Download below and […]
Design and Marketing Digest 2/19/14
This week we will focus on Color. I have brought together various resources that discuss color as it applies to marketing and design. 1. Start with this fabulous article on The Psychology of Color in Marketing and Branding. Here you will see a pretty comprehensive analysis how color affects your marketing and branding. 2. Check out […]
Marketing and Design Digest 2/12/14
This week has been really exciting. From attending a marketing event (and meeting lots of amazing people), to working on some exciting new projects. Let’s get started on some amazing things we have come across this week: 1. Some things I heard at the marketing event that I would like to pass along to you […]
Marketing Magic Part 1
Since the first business I launched when I was 19 years old called, The Computer Coach, I have been kept busy with various new business ideas, helping others with coming up with business and marketing ideas. Over the past year and a half, I was invited several times to speak at the Hebrew Free Loan […]
Design and Marketing roundup 11/13/13
First of all, before I forget, We are well on the way to launching a new feature on our blog, and hope to debut it this week. Stay tuned. If you are not on our mailing list you should joining right away (see the convenient sign up form to the right of the page!) On […]
Design and Marketing Weekly Digest 7/25/13
The week has flown by and here we are again, bringing you some more goodness. Here are some of the great things we experienced: 1. http://designfestival.com/how-to-handle-price-sensitive-design-clients/: Design Festival wil give you some tips on how to deal with pricing for clients 2. Grab these 46 free hand drawn borders 3. Pair it with this free font: […]