Sales is the name of the game…but the million dollar question is: How to close the sale.
Cold Call script
- Be prepared: Research the company and decision maker you’ll be speaking with in advance. This will help you tailor your pitch to their specific needs and make a more compelling case for your services.
- Build rapport: Start the call by introducing yourself and finding common ground with the person you’re speaking with. Building rapport makes it more likely that they’ll be open to hearing about your services.
- Be clear and concise: Clearly explain the services you offer and the benefits they can provide. Avoid using industry jargon or overly technical language.
- Make it easy: Make it clear how they can get started working with you, and make it as easy as possible for them to do so.
- Follow up: Send a follow-up email or call to keep the conversation going and to make sure your contact has all the information they need.
A possible script for a cold sales call for a graphic designer might go something like this:
Opening: “Hello, my name is [Your Name] and I am a graphic designer. I came across [Company Name] online and was impressed by the work that you do. I would love to speak with you about how my services could help your business achieve its goals.”
Building Rapport: “I noticed that you recently redesigned your website, which looks great! I have experience designing websites and I think my skills could complement your company. How is your experience with the new design?”
Introduction to Services: “I help businesses like yours by creating visual materials like brochures, infographics, and logos that will help you stand out in your industry. My designs are professional, modern and easy to understand, that will help you to communicate better with your target audience. With my help, you can save time and increase your revenue.”
Making it easy: “If you’re interested in learning more, I’d be happy to schedule a time for us to chat further. I can also provide you with some samples of my work and some references from previous clients so you can see the quality of my work. How would you like to proceed?”
Follow-up: “Thank you for your time, I will send you an email with my portfolio and references. Please let me know if you have any questions or if there is a better time for us to talk.”
It’s important to remember that making sales calls is a skill that improves with practice, so don’t be discouraged if you don’t get a positive response on your first call. Keep working at it, and try to learn from each interaction you have.
Followup call to an existing client/warm lead
- Personalize your message: Mention something specific from your previous conversation to show that you were paying attention and that you remember the client.
- Remind them of the value: Reinforce the benefits of your services and how they align with the client’s goals.
- Address any concerns: If the client had any questions or concerns during your previous conversation, address them again to provide additional information or reassurance.
- Show availability: Let the client know that you’re available to discuss further and schedule a meeting.
- Don’t be pushy: Be respectful of the client’s time and decision-making process, and avoid being too aggressive in your follow-up.
A possible script for a follow-up call might go something like this:
“Thanks for taking my call [client’s name], I really appreciate your time. I wanted to touch base with you today because I know that you’ve been looking for a
“I wanted to remind you about the benefits of working with us, such as [list benefits]. And also, I wanted to let you know that we’re currently running a promotion where if you sign up today, you’ll receive [list promotion details]
“I understand if [their objection], but I want to remind you that [counter argument].
“So, what do you say [client’s name], are you ready to take the next step and see the results that
Closing the deal when you have already given pricing and project details
- Address any concerns: If the client has any questions or concerns, address them directly and provide any additional information that may be helpful.
- Reinforce the value: Remind the client of the benefits that your services will provide, and how they will help the client achieve their goals.
- Create a sense of urgency: If the client is interested, it’s important to act quickly to close the deal. Let them know that there are other interested parties and that availability is limited.
- Make it easy: Provide a clear, simple next step for the client to take, whether it’s signing a contract or making a deposit.
- Follow up: Send a follow-up email or call to ensure that the client has all the information they need and to confirm that they are ready to move forward.
A possible script for closing the deal might go something like this:
Closing: “I’m glad to hear that you’re interested in my services, and that you think they could be beneficial for your business. I’ve put together a detailed proposal that outlines the project and pricing, I can email it to you if you want to take a look again.”
Reinforcing value: “Just to remind you, my designs will help you to stand out in your industry and to communicate better with your target audience. With my help, you will save time and increase your revenue. My designs are professional, modern and easy to understand, that will help you to achieve your goals.”
Creating a sense of urgency: “I wanted to let you know that I have some availability in the next couple of weeks, but my schedule is filling up quickly. I’d love to have the opportunity to work with you and I don’t want you to miss the chance.”
Making it easy: “Let’s set up a time to go over the proposal together, and if it looks good to you, we can move forward with the next steps. How does that sound?”
Follow-up: “I’ll send the proposal and let’s set up a time to review it. And I will call you again in a couple of days to check if you have any question or if we can move forward with the project. Thank you for considering my services.”
Be confident in your approach and remember that closing a deal is a process that requires patience and persistence. It’s important to build trust with the client, and to make it as easy as possible for them to say yes.