Web Design Academy
Master professional web design with modern AI tools
Most people think building a professional website requires hiring separate specialists for design, writing, coding, and photography. You’ll learn to handle it all yourself.
Plus, you’ll get the intensive support system that sets us apart: weekly live sessions, expert mentors, and small cohorts that ensure you actually succeed – not just struggle through materials alone.
You've seen what AI can create.
Maybe it excited you. Maybe it terrified you.
Either way, you know the world has changed.
The question isn’t whether AI will transform design.
The question is:
Will you be left behind or will you master AI with expert guidance and support?
The demand for AI-enhanced web design skills is growing rapidly. Position yourself for the best opportunities by starting now.
Registration closed for the 2025 cohort.
The wake-up call
Whether you’re
a complete beginner
who knows AI is the future but doesn’t know where to start
a graphic designer
who’s watched AI produce stunning work in seconds and wondered “What’s my place in this new world?”
You've felt it.
That gnawing uncertainty about your creative future.
The truth?
AI doesn’t replace designers. It amplifies the ones smart enough to harness it.
But you don't have to figure this out alone.
With weekly lessons, expert mentors and 24/6 AI support (Edge), you’ll master these AI tools step-by-step – no struggling through tutorials by yourself.
While others fear AI, a small group of forward-thinking creatives are using AI tools to
- Cut research time from hours to minutes
- Generate unlimited design concepts instantly
- Make smarter decisions faster than ever before
- Build professional websites without years of coding
- Command premium prices for AI-enhanced results
Which group will you join?
introducing
web design academy
This isn’t a traditional course with AI sprinkled on top. This is learning to work WITH AI tools to create better results faster.
Our Philosophy: Instead of fighting against AI or ignoring it, we embrace it as your most powerful creative ally.
The Result: You’ll learn to create professional websites faster and better than designers with years more experience who are still using outdated methods.
The complete professional curriculum
From complete beginner to professional web designer
Throughout every module, you’ll learn to integrate AI tools that speed up your workflow and enhance your creative output. Rather than replacing your skills, AI becomes your intelligent assistant – helping you research faster, generate more ideas, and deliver superior results in less time.
Meet Edge:
Your AI learning companion
Breakthrough learning technology -
Available 24/6
Introducing Edge, our innovative AI assistant that instantly searches across all 50+ video lessons and resources to find any technique, tool, or solution you need. Just ask a question and get the exact answer in seconds.
Edge works alongside our expert mentors, so whether you’re coding at midnight or need instant answers between live sessions, you always have the edge advantage at your side.
Curious about web design as a career?
Book a personal chat with Malkie to see if Web Design is the right match for you
I’ll help you understand:
- What you’d learn in the program (explained in plain English)
- Whether web design is actually right for you (honest assessment)
- If you need any experience to start (spoiler: you don’t)
- How much you could realistically earn as a beginner
Student
success gallery
See what you’ll learn to create
Catering service website featuring gorgeous imagery, crisp patterns and professional typography. The design perfectly showcases the company’s professionalism and culinary expertise.
Expert copywriter website featuring fresh aqua balanced with serious black. Unique tape effects and custom line illustrations create a professionally distinctive presence.
Architectural planning and design company website with beautiful design touches and integrated architectural drawings. Rigorously tested for optimal display from large designer screens down to mobile devices.
Artisan baking company site with warm browns and modern blue pops. Complex header layouts featuring sophisticated texture and image layering techniques.
Why this program changes everything
Our legendary support means you’re never stuck. With extensive experience guiding student websites, we know exactly where you’ll need help and how to get you unstuck fast.
- Weekly live sessions + expert mentors + Edge (24/6 AI assistance)
You’ll graduate with cutting-edge AI skills that most designers haven’t learned yet.
As AI evolves, so do our methods. You’re not just learning today’s tools—you’re developing the mindset to adapt to whatever comes next.
Whether you want to work in-house at a company or start your own agency, you’ll graduate with the skills, confidence, and business knowledge to succeed in either path.
Access to industry expert panels, guest masterclasses, templates, contracts, and business tools that would cost thousands to acquire separately.
I loved that you can do the classes anywhere while still feeling part of a class through the community section, Zooms, newsletter, and accountability. The Bold Edge has an amazing, supportive team and the course is real quality. It was so beneficial to learn how it all works in real life! I wasn’t just taught Web Design, but which tools, skills, and resources I need to freelance on my own.
- Michal Schwartz, Brooklyn, NY
What’s included?
Core training
-
Graduate with 3 complete portfolio websites
(WordPress, Webflow, Shopify) - 55+ comprehensive video lessons + live expert instruction
-
Weekly live sessions with instructor guidance
(not just videos) - Live guest expert classes with industry professionals
- Master AI-enhanced workflows for research, copywriting, and image creation
- Handle complete client projects from strategy to launch
Business Tools
& Resources
- Professional contract templates and legal frameworks
- Proven pricing strategies that command premium rates
- Complete email template library for every client interaction
- Comprehensive website checklist (cross-referenced to lessons)
- Client acquisition and project management systems
Community
& Support
- Private student community access
- Peer collaboration and feedback
- Expert mentor feedback on all projects - specialized mentors provide personalized guidance based on their area of expertise
- Edge: 24/6 AI learning companion
- Lifetime access to all materials and updates
- Ongoing community support with periodic check-ins from our team
Panel 1
Building a Profitable Web Design Business
Learn directly from industry leaders who’ve built successful design businesses
Rivky Brown
Founder & Creative Director
The Zed Group
Chaya Fischman
President,
BrandRight Marketing Group
As President of BrandRight Marketing Group, Chaya leads a full-service marketing agency that specializes in strategic branding, web design, and AI-powered marketing solutions. She has successfully scaled her business by maintaining a team culture focused on innovation and client results, with expertise spanning everything from marketing strategy to LinkedIn training. Chaya’s approach focuses on helping businesses make a significant impact while building sustainable, recurring revenue streams through diversified service offerings.
Rivky Rosenberg
CEO & Creative Director,
Flooid Design
Panel 2
The Future of AI in Marketing
Learn cutting-edge AI strategies from professionals implementing AI in real businesses
Leah Gottheim
Vice President,
Kosher.com
Leah oversees digital strategy for a leading online platform that serves thousands of users daily. Her role involves leveraging emerging technologies and AI tools for content optimization, user experience enhancement, and digital marketing automation, giving her valuable insights into practical AI applications for web-based businesses.
Leah Schapira
Co-Founder,
Between Carpools
Leah leads a team that creates content for thousands of engaged users on a major lifestyle website. As a creative visionary who constantly explores new technologies to enhance content creation and platform growth, she brings hands-on experience with AI-enhanced workflows and digital innovation strategies for modern web businesses.
We're currently finalizing details for a third panelist to round out this expert discussion.
The Vault
Bonus Masterclasses
Ecommerce strategy
Build and optimize your online store for maximum conversions and growth
Elissa Berkowitz
Elissa is an experienced Shopify expert and consultant who is skilled in ecommerce merchandising, UI and UX planning, and digital marketing strategy.
App design
Create intuitive mobile experiences that engage users and drive business results
Yael Posner
Design lead at AppRent, Yael collaborates with the marketing team, writers, designers and engineers to simplify property management with this unique software.
Web Design business foundations
Contracts, pricing, and client systems every web designer needs to build a sustainable business.
Rochel Einhorn
Rochel Einhorn, along with Elisheva Furman, is the co-founder of Atar&co. an industry leader in website design and development specializing in e-commerce projects.
Web Design business toolkit
Learn the essential business frameworks for pricing projects, managing clients, and building recurring revenue through maintenance contracts.
Hudi Bloch
Founder at PurplePixel Design Group, a boutique agency that uses strategy+design when designing beautiful and effective branding, websites and marketing.
The power of thoughtful designs
Transform user experiences through intentional design choices that drive results
Ruthy Lichtenstein
A teacher-turned-designer — and international award winner! Ruthy is co-founder and product lead at trufyx.com, where her passion for better design comes across.
Business Automation
Streamline operations and boost efficiency with smart automation solutions
Irit Levi
Irit founded Day by Day to help small businesses find the tools and systems to simplify workflow.She founded Day By Day to help you find the right systems and tools to simplify your workflow one step at a time.
Branding strategy
Build compelling brand identity that resonates with your audience and drives business growth
Chaya Glatt
Chaya is a brand strategist, business name specialist, and copywriter. She’s the creator of the MAD brand strategy formula, an international speaker, and founder of the Brand Authority training course for marketers.
The power of Linkedin
Leverage professional networking to build business relationships and drive growth
Merav Levine
Merav took the leap into entrepreneurship in January 2020, founding Merav Consulting for marketing. She grew the company to 6 figures through strategic use of LinkedIn.
Meet your educational team
Malkie Scholnick
Lead Instructor & Course Director
I’ve guided students in building over 100 websites, and I bring 20 years of experience building full websites from concept to completion – handling everything from initial strategy and copywriting through design, development, and launch. I use AI tools every single day in this work – not because it’s trendy, but because it actually makes me better and faster at delivering professional results.
Curriculum developed with industry experts
This comprehensive program was created in collaboration with working professionals across web design, development, strategy, and AI implementation. Every module reflects current industry best practices and real-world workflows that I use when building complete websites.
What I bring from the field
- 20 years of experience building full websites from concept to completion
- Co-admin a Women in AI community where we share what's actually working
- Co-lead monthly webinars for designers who want to stay current
- Test new AI tools constantly in real website projects so you learn what actually works
My teaching approach
Students consistently tell me I explain complex concepts so clearly that the videos feel like live sessions. My goal is to create a supportive environment where learning feels doable, not overwhelming – backed by a team of experts and my own 20 years of experience creating complete websites from scratch.
Your specialized mentor team
Throughout the program, you’ll work directly with expert mentors who are active professionals in web design, development, and strategy. Each mentor specializes in specific areas of the curriculum, ensuring you get expert guidance whether you’re working on technical coding challenges, design decisions, or business strategy.
Guest Expert Instructors
Sarah Wirtzberger
Sarah Wirtzberger, founder of The Copy Guru, is a strategic copywriting expert with nearly a decade of proven success helping businesses create messaging that converts. She specializes in consumer psychology and research-driven copy strategies that attract ideal customers and drive sales.
Sarah’s approach goes beyond surface-level tactics, teaching the strategic thinking behind effective copy before showing how to leverage AI tools for implementation.
Her clients consistently praise her practical, no-fluff methodology that delivers measurable results.
Module 3 - Strategic Website Planning & AI-Enhanced Copywriting
Liat Kohanteb
Liat Kohanteb is a Visual Brand Strategist and CEO of Kre8ive Touch Design Studio, with close to a decade of creative agency experience and two BAs, including one majoring in Design. She has brought 150+ businesses to life across 40+ worldwide cities, specializing in design psychology, design strategy, and creating premium quality work with boutique-style service.
As a business owner herself who understands the challenges of juggling multiple responsibilities, Liat brings a client-centric mindset and creative out-of-the-box thinking to help businesses grow through strategic design and marketing assets.
Module 6 - AI image creation
Sara Margolies
Sara Margolies is the founder of Color & Code, a web design studio specializing in high-end web design and Webflow development. She has established herself as a go-to expert for Webflow projects, known for her ability to create sophisticated, custom websites using Webflow’s visual development platform.
Sara’s expertise in Webflow and her systematic approach to web design and development have made her a sought-after resource in the design community, with many professionals referring clients to her for well-executed web design and Webflow projects.
Module 8 - Webflow
Student
success gallery
See what you’ll learn to create
Construction company site with subtle building visuals and cohesive linework. Complex layout coding ensures perfect display across all devices including mobile optimization.
Sophisticated furniture e-commerce website featuring warm earth tones and elegant typography. Clean product showcases with intuitive category navigation and seamless shopping experience that balances luxury aesthetics with user-friendly functionality.
password: boldedge
Expert copywriter website showcasing masterful information organization. Innovative peek-a-boo features maintain visual clarity while avoiding content overload, creating a beautifully balanced user experience.
Charming children’s clothing e-commerce site featuring soft pastels and playful design elements. Beautiful lifestyle photography showcases adorable sibling moments, while clean product grids and customer testimonials create a trustworthy shopping experience that appeals to modern parents.
password: boldedge
Your investment in your future
Complete
Program:
$5,500
Program Begins
October 27, 2025
Payment Options
- Pay in full: $5,500
- 10-month plan: $580/month
- Graduate with 3 complete portfolio websites
- Legendary support: live sessions + expert mentors + Edge (24/6 AI)
- Live guest expert classes with industry professionals
Exclusive Cohort:
Limited to 20 students maximum for personalized attention
Complete
Program:
$5,500
Program Begins
October 27, 2025
Payment Options
- Pay in full: $5,500
- 10-month plan: $580/month
- Graduate with 3 complete portfolio websites
- Legendary support: live sessions + expert mentors + Edge (24/6 AI)
- Live guest expert classes with industry professionals
Exclusive Cohort:
Limited to 20 students maximum for personalized attention
Registration closed.
If a spot opens for the 2025 cohort, waitlist members get first priority
Addressing your concerns
“The Web Design course is extremely thorough, teaching not only web design, but many related aspects so we get an all-around perfect education. But what makes it really different from other courses is the accountability aspect that is great in motivating you to successfully complete the course.”
Tzirel Jacobs, England
Here’s the realistic pricing progression: Your first website can command $1750 (instead of the typical $1,000 beginner rate) because you’re delivering strategic copywriting AND advanced AI-enhanced development AND custom AI images.
By your third website, you’ll charge $2,000. Each project builds your confidence and portfolio, allowing steady rate increases.
Shopify e-commerce projects? You can charge $2,000 right after graduation because e-commerce requires specialized skills that command premium rates.
Just 3 projects covers your entire investment—and you’re building a sustainable business from day one.
Time Investment
You’re investing in your future career. The time you spend now learning AI-enhanced methods will save you hundreds of hours later. Plus, our flexible format accommodates working professionals and busy family life.
Course Schedule:
- Start Date: October 27, 2025
- Class End Date: May 25, 2026
- Final Projects: Additional months needed after classes end to complete portfolio websites
Class Format:
- Live Zoom Sessions: Modules 3, 6, and the Webflow module (July 2026)
- Recorded Classes: All other modules, released weekly
- Weekly Review Sessions: Mandatory 1-hour Zoom sessions with 2 time slots to choose from
- Recordings Available: For all live sessions
Time Commitment:
- During Classes: Approximately 6 hours per week for lessons and homework
- Final Projects Phase: Plan for 10-15 hours per week to complete your three portfolio websites (WordPress, Webflow, and Shopify sites)
That’s exactly why we teach AI-enhanced methodology. You’re not just learning specific tools—you’re developing the adaptive mindset to evolve with technology. Plus, lifetime access means you get updates as we evolve.
Our students range from complete beginners to experienced designers. We start from the ground up and our support system ensures no one gets left behind.
You’ll graduate with complete websites built on WordPress, Webflow, AND Shopify in your portfolio, plus all the business systems (contracts, pricing, email templates, project management) that professional agencies use. You’re not just learning design—you’re learning to run a web design business.
Great question! Please email info@theboldedge.com with the modules you are interested and we will see if we can accommodate you.
Is this right for you?
Perfect if you
- Want to learn skills that can start earning at $1,750+ per project (and grow from there)
- Are looking for a flexible career you can do from anywhere
- Want to learn skills that work WITH AI instead of competing against it
- Are willing to put in consistent effort to master valuable skills
- Want support and guidance while building job-ready abilities
Not for you if
- Want instant results without consistent effort
- Aren't able to put in 6+ hours per week to learn
- Aren't willing to invest in your professional development
- Are uncomfortable learning new technology and tools
The choice is yours
path 1
Learn skills that work WITH AI to earn $1,750+ per project. Position yourself for jobs that won’t be automated. Get paid well in a field that’s growing.
path 2
Learn skills that can earn you $1,750+ per project. Start a flexible career that’s in high demand. Get paid well for creative work.
AI is changing the job market rapidly. People who learn to work with it will have the best opportunities and security.
Which path protects your future?
The demand for AI-enhanced web design skills is growing rapidly. Position yourself for the best opportunities by starting now.
Registration closed.
If a spot opens for the 2025 cohort, waitlist members get first priority
Questions? Ask Malkie
Email: ms@theboldedge.com
Phone: 718.853.4186 x101
