Graphic Design
Masterclass
Software • Design • Business
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Build your graphic design career from the ground up. You’ll work your way up from even the most basic level to creating complex, masterful designs.
Got zero software knowledge? No problem; you’ll get familiar-as-your-face with each of the three main design programs as part of this course.
The cherry on top is guidance on starting a successful design business, including pricing, contracts, app recommendations and don’t-learn-this-the-hard-way tips on setting up systems and processes that work.
You won’t just graduate with the skills; you’ll hit the ground running.
Instructor: Malkie Scholnick
Design mentor:
Shanie Cooper
Shanie Cooper is a graphic designer with over 18 years of experience in the industry, both teaching and designing. She specializes in book design, and has worked with many publishers and self-published authors, including Menucha Publishers, Flashlight Press, Feldheim, Israel Bookshop, Judaica Press, Ktav, Jewish Self-Publishing, Urim, and more.
Zehava Pasternak
Zehava has over 15 years of experience as a freelancer in the Graphic Design field. She has also worked at Forbes Magazine for over 10 years where she has designed branding, marketing materials and magazine spreads. She also teaches in the Graphic Design honors program at HAFTR. She completed her BS in Design at Touro College
BONUS presentations by industry experts
Next cohort-based course start:
Fall: October 31, 2023 i'h
Self-Paced:
Anytime
Format: Online or via USB/downloads
Time investment per week: 8-10 hours
Does this sound like you?
Awesome Creative: You know you’re the creative, artistic type, and you think you’ll be good at graphics. You can take a professional course to master the skills that jive with your talents and make it profitable.
I want to be more than an office worker: Office work is getting boring, and you think you can do more than just answering phone calls and typing documents all day.
Teacher who wants to make nice handouts and maybe even make money: You love being creative when you give out sheets, but there’s a limit to the places you can go with Word and Publisher. If you learn professional design programs, not only will you make more beautiful sheets now, but you can use it as a future flexible income too.
Classes include assignments to ensure that you’ve truly mastered the material.
View actual projects designed by past students. Looking forward to having yours here too!
Course topics include:
- Design principles
- Typography
- Color theory
- Creative idea machine
- Marketing
- Branding
- Advertising
- Packaging
- Postcard, brochure and newsletter
- Media and book
- Publications
- Preparation for print
Course topics include:
- Color correction
- Photo retouching
- Collaging
- Advanced selections
- Layers
- Patterns
- Masks
- Type effects
- Paths
- Special filters
- Automation
- Animation
Course topics include:
- Drawing
- Typography
- Shape combination
- Special effects
- Layers
- Patterns
- Blends
- Custom color
- Invitations
- Logo creation
- Packaging concepts
Course topics include:
- Advanced text layout
- Graphics manipulation
- Drawing tools
- Color creation
- Styles
- Master pages
- Multiple pages
- Justification
- Cool effects
Discover 3D — the hottest new topic in design. View complete course details
Learn how to create and use your own 3D scenes advertisements, brochures, websites, and other marketing pieces.
Course topics include:
- Working with 3D models
- Materials
- Image mapping
- Lighting
- Realistic mockups
- Rendering and export
Course topics include:
- Pricing
- Proposals
- Contracts
- Email marketing
- Email swipe files
- Vendors
- Printers
- Image sourcing websites
- App recommendations
- Systems and processes
- Marketing tips
Includes
- 12 months of amazing phone/email support
- 12 months of comprehensive video feedback on course projects
- 2 years access to our super-clear video lessons
- Our proven Flexibility + Accountability system to help you stay on track
- Weekly live group critique sessions
- Professional design portfolio creation
And even after your graduate:
- High level job leads to jumpstart your career
- Access to exclusive monthly LIVE Design Power Series – keep current on what’s trending in design, marketing, and business!
- Membership to our student Slack community – connect with your fellow students!
- Early access to Power Your Edge audio series – interviews with frum industry experts!
Total investment: $3799
Average beginning rate:
- $25-$35/hour, freelance
- $20-$30/hour, in-house
Typical positions include:
- Freelance: be your own boss
- In-house: handle all the design for one company
- Print Shop: join the production staff at a print shop
- Publishing: work on the layout staff at a newspaper, magazine, or publisher
- Agency: collaborate with the creative team at a marketing or ad agency
bonus 1
3D Design essentials
3D is trending in design now, and you want to join the party!
Give your work that up-to-date vibe with your own customized 3D compositions.
Learn 3D and add a new dimension to your design skill set.
- 7 modules with over 4 hours of super clear video lessons
- 1 month of our signature support via email
- Lesson files for practice, plus bonus files to spark your creativity
- Complete portfolio-worthy projects perfect to show off your skillls
bonus 2
Freelance
Lab
- Have you taken a course but… are still chasing your clients to pay and generally doing-things-the-loooong-way (13 emails to schedule one call)?
- Have you been servicing clients but… would love to get to a place where you could hire help and scale your business seamlessly?
It's time to turn "frazzled freelancer" into "savvy solopreneur"!
- 11 clear tasks that can each be done in a few hours. (plus short explainer videos for the more technical bits)
- Links to tested apps and tools that smooth your flow (compared, so you don’t waste time trying ‘em all out)
- Intuitive writing, research, and DIY design tools (you don’t have to be techie to love these)
bonus 3
bonus expert workshops
Each expert is carefully chosen to give you extra bonus knowledge, so that you stand out in the field when you graduate.
Learn live from industry experts their personal tips and tricks. Pick their brain during the Q & A segment after the workshop!
Get access to all past year’s workshop recordings as well!
Deena Englard
Design agency structure and processes.What design agencies are really looking for in a portfolio
Deena is the Art Director at ClickCo, a strategic non-profit marketing agency, directing their team of designers in the creation of campaign assets, ensuring brand consistency, quality, and alignment with strategy.
Founder of Frocks in Stock, a Jewish stock photo and resource for designers, Deena is passionate about sharing her knowledge and experience with the design community.
Malka Frankel
The business of Graphic Design
Malka Frankel is the creative director at Malka Designs and in the design field for 20+ years. Malka Designs is an award-winning design & marketing agency that specializes in healthcare and corporate branding. They currently service over 150 nursing homes and hospitals across the United States
Ahuva Hoberman
Branding/Logo Design workshop
Chief Designer at her own company Chrome Design
Senior Designer at Pivot Group
Check out her work at https://neondesignco.com/work
Merav Levine
LinkedIn workshop
Chaya Glatt
Branding strategy workshop
Chaya Glatt is a brand strategist, business name specialist and copywriter who helps high-performing businesses transform into big-league brands. She’s the creator of the MAD brand strategy formula, international speaker, and developer of Brand Authority, a training program for marketing creatives.
Chaya is passionate about creating larger-than-life brands that have a strong emotional bond with their audiences. She has little to no tolerance for creative nonsense and is a strong advocate for goal-focused, data-driven branding and marketing.
Irit Levi
Business Automation Workshop
Irit takes the 328 tasks on your plate and narrows them down into concrete, step-by-step processes that propel you forward.
She founded Day By Day to help you find the right systems and tools to simplify your workflow one step at a time.
bonus 4
Design Power Series
Each month we host a live class for our students and alumni to keep YOU current on the latest trends and ideas.
Here is a list of some of our guest experts we have been honored to host in the past (that you can get access to as well!)
We also have our staff designers and mentors give classes (some even showing you Yom Tov oriented design!)
Brocha Ortner
An entrepreneur and freelancer’s coach. She works with people who run their own business, to help them get over the drama that’s stopping them from growing their business. She teaches her clients to implement the skills and tools they have, in a way that works for them. Her coaching style makes it easy to be open and honest so her clients can get real with themselves, face their fears head on, and move forward.
How to reach your goal of getting more clients each year
Chana Greenstein
Host of LifeWorks, Work/life balance coach and productivity
Increase productivity and focus in your day so that you achieve more
Ita Leaman
A conversion copywriter who combines her writing talents and natural understanding of psychology to seriously drive conversions and name companies!
Learn science behind naming, and why it’s not just the words–it’s the letters and sounds in each word that make a name good or not. What’s in a name? Listen…and you’ll get to hear some of her secrets 🙂
Fay Dworetsky
Entrepreneurial Mindset Coach
Get the big results you want in business by changing your mindset
Chani Kahan
Copywriter
Using empathy in your sales process (when turning prospects into clients) so your clients feel confident that you’ll do a great job
Chevy Karp
On Time Packaging
Food packaging production tips. The process and how to choose the right packaging for the product.
During the course...
Flexibility with Accountability
- Take classes when it works for you.
- Stay on course with our proven accountability system
Internet-free
option
- We’ve got options suitable for all religious lifestyles.
- Download classes once a month, work offline the rest of the time.
Weekly Zoom
critique
- Exclusive live critiques and bonding with fellow students
- Online or call-in option
…and long after it ends!
Power Your Edge
Podcast
- Gain inspiration from creatives in the Jewish world. Learn from their journeys and swipe tools to power your own edge.
Design Power
series
- These monthly classes keep our Masterclass students and grads current on trends in the marketing and design fields.
The Edge weekly newsletter
- Tips, video tutorials, and other design goodies delivered to your inbox every Tuesday.
Great job
leads
- Masterclass grads get access to a steady stream of high level, lucrative job leads from our dedicated Job development team.
View actual projects
They were designed by our students. Looking forward to having yours here too!
FAQ
As long as you’re very comfortable using a computer, you’re good. We’ll teach you the specific design programs as part of the course.
Graphic Design Programs covers Adobe Photoshop, Illustrator and InDesign. It’s a great option for someone who just wants to learn the programs well.
Graphic Design Masterclass includes Graphic Design Software PLUS a deep dive into design (think: around 12 lessons per design topic). You’ll also get a thorough grounding in business setup, management and marketing. (Because this course isn’t just about making pretty designs – it’s about using those skills to make more money!)
Basically, in the Masterclass you learn all what you need to know to get started as a professional and confident Graphic Designer. GD Software just teaches you the software-without design. I mean you cannot create masterpieces without design training, right?
The Masterclass training will give you the training you need to enter the field on a solid footing.
Yes, you can. You can take GD LevelUP. We will give you some software related projects to complete to make sure you have comprehensive knowledge of these software programs. Then you can dive right into becoming a pro at design and learn all the business skills you need to do well as a professional Graphic Designer.
You’ll need the Adobe CC student subscription (available here). This subscription includes all the programs you’ll learn during the course.
You can join our cohort- based option or self-paced option.
With our cohort option, you join our Fall, Winter or Summer cohort. Be a part of a group of students you get to know, share projects with and get in a shmooze. PLUS get some live time with your design mentors. You get access to our proven flexibility with accountability program to track your progress and keep you on track through regular check in calls and emails!
Our self paced option allows you to start when you like, but does require more self-motivation to drive you through the course. It is great if you want to get started right away, and you are driven to complete the course.
Each lesson is delivered in a video recording where you’ll hear the instructor talk while you view what she’s doing on her screen. You can pause, rewind and rewatch. (You can even watch at double speed in the online version, though we don’t recommend that. 🙂
The lessons come with files (also included on the USB drive) so you can try out the skills on your own.
Most lessons have homework assignments. These are design projects similar to those a graphic designer might create as part of her job. These projects help you practice what you’ve learned, and you’ll even have a chance to work with real clients.
If you have any questions during the course you can always reach us via phone or email during our tech support hours.
You’ll have access to the course videos for two years.
Definitely.
We have two packages so you can choose the one that works best for you.
Online Package: You’ll receive your course login information by email within 24-48 business hours of registering. Your student portal will contain:
- all course outline booklets
- instructions and videos
- lesson files
USB Package: Your course materials are packed into our signature stylish folder, including:
- A course outline booklet describing what we’ll cover in each lesson along, with that lesson’s homework assignment.
- A QuickStart guide which walks you through the process of getting started with the course. (Of course if you have any questions you can contact us!)
- Your USB drive, which contains all of the course videos, design videos, and all files discussed during the lessons so that you can follow along on your own computer. You’ll also find a bonus section with lots of free downloaded images you can use in your projects, plus many beautiful free fonts
- Various modules will be accessed through a monthly download link (you can be offline the rest of the time). You will need at least email access to send and receive your project feedback.
You need a computer with (at least):
- I5 processor
- 8 GB RAM
- USB drive
- Mouse (not just a trackpad)
- 15-inch screen
- The ability to play audio and videos
We also recommend email or internet access if you plan to send in your projects for comments
For the USB package you will need a Windows computer, since the video files we send aren’t compatible with other models. (Sorry! You can still watch the videos online and get all other files by USB.)
In short.
No 😅.
Here is why. During your time at The Bold Edge, you will get intense training in Software, Design and Business as it pertains to a designer specifically.
No fluff or extra stuff that does not pertain to you as a future designer.
Credits? Not needed to get a great job as a Graphic Designer. As a designer you need to show up with a great design portfolio, thorough knowledge of the design process, with solid business and communication skills. This you get at The Bold Edge (along with fabulous support).
If you plan to go into Design as a profession–this is the place for you, since our experienced design mentors will help guide you to your goals, and our job placement team, will i’h help find you the best job to suit your needs.
See you in class!
It depends. No – really. It depends on how intensely you schedule yourself. The course could take you anywhere from 9 months to a year. It can even be done faster, depending on how intensely you pace yourself.
When you sign up we’ll work with you to create a personalized schedule so you can pace yourself properly.
Glad you asked. 🙂 Support is one of the hallmarks of The Bold Edge courses. We believe in being there for any questions you have. The Graphic Design Masterclass includes a FULL year of support and project feedback. (OK, that’s not really accurate. We actually answer our graduates’ questions way after they finish the course, too!)
This course has a lot of success converting raw talent into professional design skills. Businesses know this and reach out to us all the time when they’re looking for fresh talent.
We also have a dedicated Job Development team that networks, makes connections, and develops job leads for our Masterclass students. Our team sends out daily emails with job leads, and regularly posts job openings that we find all over the world.
Over the past year alone, we have sent out over 366 job leads!
We also support you during the course–and are there for your questions you have on the job, so you feel fully confident all the time!
Aside from knowledge of Photoshop, Illustrator and InDesign, In-depth knowledge of design and the business of design, you’ll also have a professional portfolio of designs you’ve created during the course PLUS a valuable course certificate from The Bold Edge.
Not sure if you should go all in? Take a test drive with our popular GD Teen course. Walk away with an enjoyable and useful skill…or take it further and join the Masterclass. The lower price point makes it the perfect first step into the exciting world of graphic design.
I loved the stimulating lessons, hands-on learning and useful advice that went far beyond the classroom
I made a smart move by joining The Bold Edge. I entered as a true novice, totally illiterate to graphic design and a year later I’m b”H a busy member of the art dept. at a local printer. I loved the stimulating lessons, hands-on learning and most of all useful advice that went far beyond the classroom. Their approach is professional, personal and patient too! It was truly a wonderful learning experience.
Mati
Did you know?
(Click to flip!)
How many Graphic Designers does it take to change a light bulb?
Does it have to be a light bulb? ‘Cause I had this other idea…
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