Graphic Design
Do you want to get a blazing start in the world of graphic design? No fluff, no long-winded explanations, we teach you everything you need to know and nothing you don’t. This is the course that will take you from creative soul who likes playing around on the computer to confident, successful, and profitable graphic designer.
You’re creative and love playing around with tech.
Oh, and you work filing papers all day. Is there something you can do that plays to your strengths — and lets you make money?
You’ve dabbled with the software programs a bit.
But when it comes to actually designing, you’re at a loss. How should you know what works and what doesn't?
You don’t have time to waste.
It’s time for a career change, but you can’t devote months and months to learning something new. How can you learn a new skill without wasting time?
Is design calling your name?
We’ve taught hundreds of students, and we’d love to turn you into a pro designer, too. Here’s how we do it:
Support is a huge element of our students’ success.
We’re always there to answer questions, even after the course is over. We’re also invested in continuing education so you keep learning, and even help our grads find jobs!
We give you options for learning.
Classes are available online and via USB, so you can learn in the way that works best for you. Oh, and both options include bonus resources, swipe files, and fonts + images for you to use.
We don’t let you slack off (but in a nice way).
We want our students to gain everything they can from this course. We keep you on track with our accountability system, using biweekly Zoom calls, and check in by email and phone.
Let’s get the details
Start date: Open enrollment
- Begin the course at any time
- We create for you your own custom schedule (and we will help you keep to it with our Flexibility with accountability program)
- Fit the course around your work and life commitments
Your education shouldn’t be limited by rigid timetables. With our flexible start dates, you’re in control of when your learning begins.
Ready to start today? Or planning for next month? The choice is yours.
Format: Online or via USB/downloads
Instructor
Malkie Scholnick, Chief at The Bold Edge, has over 20 years of experience as a Graphic Designer and 15 years as a Web Designer.
She brings her talent for delivering easy to understand classes that make people feel like she is in the room with you! She is always consulting with experts in the field in topic creation so that her students are up to date with current market trends.
She has helped many businesses through her marketing advice and has written numerous articles for Mishpacha Magazine. She has been invited to speak at many venues on both design and marketing topics.
Oh, and sidenote, she loves Torino Mousse chocolate and hot pink of course!
Mentors
Shanie Cooper is a graphic designer with over 18 years of experience in the industry, both teaching and designing. She specializes in book design, and has worked with many publishers and self-published authors, including Menucha Publishers, Flashlight Press, Feldheim, Israel Bookshop, Judaica Press, Ktav, Jewish Self-Publishing, Urim, and more. She enjoys anything that starts with raw ingredients. That could be designing a book, baking bread or creating homemade hummus from scratch!
Zehava Pasternak has over 15 years of experience as a freelancer in the Graphic Design field. She has also worked at Forbes Magazine for over 10 years where she has designed branding, marketing materials and magazine spreads. She also teaches in the Graphic Design honors program at HAFTR. She completed her BS in Design at Touro College
Yehudis Blicksilber has over 10 years of experience as a Graphic Designer. She received her training at Compuskills in Jerusalem. She has worked with clients such as Woodmont College, Simchas Hachaim, Newcomers Guide and many other small businesses. She definitely has bragging rights: Bragging rights: she designed her first published book cover when she was only 14!
Average beginning rate:
$30-$40/hour, freelance
$25-$35/hour, in-house
Typical positions include:
Freelance: be your own boss
In-house: handle all the design for one company
Print Shop: join the production staff at a print shop
Publishing: work on the layout staff at a newspaper, magazine, or publisher
Agency: collaborate with the creative team at a marketing or ad agency
the options
OUR Programs
Graphic Design Essentials
- Photoshop, Illustrator, InDesign
- Color Theory
- Typography
- Creative Idea Machine
- Marketing
- Branding and Logo
- Advertising Design
- Brochure Design
- Packaging Design
- CD and Podcast Podcast Design
- Book Cover Design
- Catalog Design
- Magazine Design
- 3D Design
- Prep for Print
- Business of Design
Graphic Design Masterclass
Become the Graphic Design master you were meant to be. This course includes the complete training to transform you from amateur to confident pro!
- Photoshop, Illustrator, InDesign
- Color Theory
- Typography
- Creative Idea Machine
- Marketing
- Branding and Logo
- Advertising Design
- Brochure Design
- Packaging Design
- CD and Podcast Design
- Book Cover Design
- Catalog Design
- Magazine Design
- 3D Design
- Prep for Print
- Business of Design
Graphic Design LevelUp
So you know how to use Photoshop, Illustrator and InDesign. Those are just the tools. You would like to learn how to actually design.
- Photoshop, Illustrator, InDesign
- Photoshop, Illustrator, InDesign
- Design Principles, Color Theory, Typography, Creative Idea Machine
- Marketing
- Branding and Logo
- Advertising Design
- Brochure Design
- Packaging Design
- CD, Book Cover and Podcast Design
- Catalog and Magazine Design
- 3D Design
- Prep for Print
- Business of Design
The Bold Edge's unique blend of self-paced learning and support built my career
The modules
Design principles GDE, GDM, GDLU
How does design work? Learn the complete design process, plus how to work with the most basic dots and get to gestalt, grids, and more.
Design process GDE, GDM, GDLU
Know what needs to be done before you can start designing anything, and the complete process to follow throughout.
Typography GDE, GDM, GDLU
Learn the art and technique of selecting the right fonts, spacing, and hierarchy.
Color theory GDE, GDM, GDLU
Which colors work well together? Learn what emotions colors evoke and how to choose the correct ones.
Creative idea machine GDE, GDM, GDLU
We’ll teach you tips and tricks to get those ideas coming, complete with an actionable workbook you can use over and over.
Marketing GDE, GDM, GDLU
The strategy behind design, and thinking of creative concepts that match a brand’s goals.
Branding/Logo GDE, GDM, GDLU
Everything you need to know to create effective brands from scratch, including what to use in a logo.
Advertising GDE, GDM, GDLU
From concept to sketching to presentation, master the entire process of creating digital and print ads and billboards.
Brochure GDE, GDM, GDLU
Learn about different purposes brochures serve, and how to think of unique ideas and use atypical sizes and fold styles.
Packaging GDM, GDLU
It’s not always what’s on the inside that counts! Learn how to design eye-catching packages that compel people to buy… or make them excited that they did! From custom dielines to design for paper and plastic bags, and labels.
Communication GDM, GDLU
A picture is worth a thousand words — make sure it’s the right picture! Learn how to design visuals-heavy projects for easy communication such as Postcards, Pitch decks and Infographics
Media GDM, GDLU
Sure, you can apply general design principles to project types you’ve never learned, but having a robust education in each medium comes across in the quality of the work.
Our mentor with over 15 years of experience in book design will guide your process and give you valuable insight. Learn how to design Book covers, CD covers and Podcast art.
Publications GDM, GDLU
Yes, you can design a complete catalog and magazine — with the right training! We’ll give you advanced lessons on both so you can ace these big projects.
Get guidance from our mentor who has over 10 years’ experience with magazine design. She’ll teach you everything you need to know.
Photoshop GDE, GDM
You’ll go from beginner to Photoshop pro, with the images to prove it. We go into basics up to advanced topics such as the pen tool, masking and actions
Illustrator GDE, GDM
Create beautiful projects from scratch as you get familiar with the software. Learn how to use illustration tools, create sophisticated patterns and other advanced topics
InDesign GDE, GDM
Become a master of multi-page documents with expert knowledge of all the tools, tips and tricks. Topics include styles, master pages, special characters and more.
GDM, GDLU
3D is trending in design now, and you want to join the party!
Give your work that up-to-date vibe with your own customized 3D compositions.
- 7 modules with over 4 hours of super clear video lessons
- 1 month of our signature support via email
- Lesson files for practice, plus bonus files to spark your creativity
- Complete portfolio-worthy projects perfect to show off your skills
GDE, GDM, GDLU
Getting ready to print
Mistakes can be costly, which is why we’ll teach you everything you need to know before a design you’ve created gets printed. Whether it’s an ad, poster or brochure, you’ll learn bleeds, sizing, and how to get it perfectly ready.
Specialty printing
You won’t get stuck when it comes to unique print methods such as foil stamping or embossing, because we teach you about this too!
Print in action
You get access to our complete video library showing printers on the job! You’ll get a virtual tour of a printing shop and see all the machines at work, and the different jobs that each one does. This fascinating peek shows what happens to your assets once they’re out of your hands.
GDE, GDM, GDLU
Pricing
What’s the magic number that makes clients — and you — happy? No need to fumble, we’ll teach you the formula.
Proposals
There’s an art to effective proposals that makes them more likely to be accepted, and you’ll learn it here.
Contracts
Learn what to include so that you and your clients are protected, and you’re not just making rules up on the fly.
Portfolio creation
Graduate the course with a polished PDF + website portfolio, showcasing work you’ve done — and helping you get hired.
Email swipe files
We’ve done the work so you don’t need to deliberate over that sticky email for hours. Simply… swipe!
Image sourcing websites
Think you have to create every image from scratch? Think again. We’ll show you how to use popular sites to speed up your work.
Marketing tips
Learn how to market yourself effectively. Because you’re only a great designer if you have the clients to prove it.
Ready to get started?
If you’re willing to put in the work to make it happen, we can’t wait to teach you.
Graphic Design Essentials
- Photoshop, Illustrator, InDesign
- Color Theory
- Typography
- Creative Idea Machine
- Marketing
- Branding and Logo
- Advertising Design
- Brochure Design
- Packaging Design
- CD and Podcast Podcast Design
- Book Cover Design
- Catalog Design
- Magazine Design
- 3D Design
- Prep for Print
- Business of Design
Graphic Design Masterclass
Become the Graphic Design master you were meant to be. This course includes the complete training to transform you from amateur to confident pro!
- Photoshop, Illustrator, InDesign
- Color Theory
- Typography
- Creative Idea Machine
- Marketing
- Branding and Logo
- Advertising Design
- Brochure Design
- Packaging Design
- CD and Podcast Design
- Book Cover Design
- Catalog Design
- Magazine Design
- 3D Design
- Prep for Print
- Business of Design
Graphic Design LevelUp
So you know how to use Photoshop, Illustrator and InDesign. Those are just the tools. You would like to learn how to actually design.
- Photoshop, Illustrator, InDesign
- Photoshop, Illustrator, InDesign
- Design Principles, Color Theory, Typography, Creative Idea Machine
- Marketing
- Branding and Logo
- Advertising Design
- Brochure Design
- Packaging Design
- CD, Book Cover and Podcast Design
- Catalog and Magazine Design
- 3D Design
- Prep for Print
- Business of Design
They’ve worked with our design students and this is what they say
What you get during the course
Support and Feedback
8 months of phone/email support + feedback on projects
USB and online access
Learn from the comfort of your home with your preferred method
2 yrs rewatch access
Rewatch and review as often as you like within this time
Flexibility + accountability
Our proven system to help you stay on track
Live group critique sessions
Benefit from peer insights (for the cohort courses only)
Professional portfolio creation
Your impressive projects converted into a digital and online portfolio
Plus the forever perks long after graduation
Quality job leads
We support you on your journey from training to setting up a career
Live Design Power classes
Stay current on trends with exclusive classes
Student Slack community
Connect and gain from like-minded design enthusiasts from all over the world
Power Your Edge podcast
Get early access to interviews with frum industry experts
You’re ready to work as a design pro!
You have the right design skills. You have an amazing portfolio.
Plus all the attributes to take you from designer to talented professional.
You’re a software pro
You know the Adobe design programs cold. Go and use them!
You think like a designer
You use colors, fonts like a pro, and know how to generate unique ideas.
You know all about print
You’re not just an expert when it is on the screen; you know the whole print process.
You have a professional portfolio
Designs created by you are your biggest salesperson. Show them to the world!
You can run a business
You’ve got the processes and the smarts so you stand out as a professional.
You’re confident in your skills
You’ve received invaluable feedback from design pros and you know your worth.
Do you want to
design for companies you admire?
View actual projects
They were designed by our students. Looking forward to having yours here too!
bonus 1
expert workshops
Each expert is carefully chosen to give you extra bonus knowledge, so that you stand out in the field when you graduate and are in the field.
Learn from industry experts their personal tips and tricks. Get access to all past year’s workshop recordings as well!
Business Automation
Irit Levi
Branding strategy
Chaya Glatt
The power of Linkedin
Merav Levine
Branding/Logo Design
Ahuva Hoberman
The business of Graphic Design
Malka Frankel
Design agency structure and processes. What they are really looking for in a portfolio
Deena Englard
Designing physical products
Tziporah Gugenhaim
Branding and Advertising
Nichy Silber
bonus 2
design power series
Enjoy unlimited access to monthly/bimonthly classes, just for our students and alumnae.
You’ll stay current on the latest design trends and gain valuable marketing and business tips from experts in their field plus our in-house instructors and mentors.
Here are some of our past guest experts (you’ll get access to their class recordings):
Choosing the right food packaging
Using empathy in your sales process
Getting results through mindset shifts
The science behind naming a brand
Graphic Design in Congress
Design Project Management
People Skills on Steroids: Negotiation Strategies To Ace Any Client Conversation
Marketing campaigns + Designers
FAQ
(Yes, we’re mind readers on the side 😁)
As long as you’re very comfortable using a computer, you’re good. We’ll teach you the specific design programs as part of the course.
You’ll need the Adobe CC student subscription (available here). This subscription includes all the programs you’ll learn during the course.
Each lesson is delivered in a video recording where you’ll hear the instructor talk while you view what she’s doing on her screen. You can pause, rewind and rewatch. (You can even watch at double speed in the online version, though we don’t recommend that. 🙂
The lessons come with files (also included on the USB drive) so you can try out the skills on your own.
Most lessons have homework assignments. These are design projects similar to those a graphic designer might create as part of her job. These projects help you practice what you’ve learned, and you’ll even have a chance to work with real clients.
If you have any questions during the course you can always reach us via phone or email during our tech support hours.
You’ll have access to the course videos for two years.
