Web Design

Web design is one of the most in-demand creative fields. Every business needs a website, and here’s where you’ll learn how to create websites that work. From strategy to design and development, you’ll learn everything you need to become a successful, confident, and profitable web designer.

You’re creative and love playing around with tech. Oh, and you work filing papers all day. Is there something you can do that plays to your strengths — and lets you make money?

You’re a graphic designer — but you’re not the only one. How can you stand out in the field, broaden your skill set, and offer more value to your clients?

You’re a marketer who appreciates a good website You understand the importance of them being conversion-focused. But… how do you go about creating them?

We’ll show you

We’ve taught dozens of students, and we’d love to turn you into a pro web designer, too. Here’s how we do it:

We keep up to date, and teach you to do the same.

Tech is changing all the time, and our course improves along with it. We also give our students a strong foundation in understanding tech so they’re always ahead of the game.

Support is a huge element of our students’ success.

We’re always there to answer questions, even after the course is over. We’re also invested in continuing education so you keep learning, and even help our grads find jobs!

We don’t let you slack off (but in a nice way).

We want our students to gain everything they can from this course. We keep you on track with our accountability system, using weekly Zoom calls, and check in by email and phone.

Let’s get the details

The who, what, where and when

In a nutshell
Start date: You can start this course throughout the year

Format: Online only

Time investment per week: 8-10 hours

Length of course: 7 months
Instructor
Malkie Scholnick, Chief at The Bold Edge, has over 20 years of experience as a Graphic Designer and 15 years as a Web Designer.
She brings her talent for delivering easy-to-understand classes that make people feel like she is in the room with you. She is always consulting with experts in the field so that her students are up to date with current market trends.
She has helped many businesses through her marketing advice and has written numerous articles for Mishpacha Magazine. She has been invited to speak at many venues on both design and marketing topics.
Oh, and sidenote, she loves Torino Mousse chocolate and hot pink of course!
Job and Salary
Average beginning rate:
$1,200+ per project
$30-$40/hour, freelance
$25-$35/hour, in-house
Typical positions include:
Freelance: take on your own clients
In-house: handle all the web design needs of one company
Collaborate: join forces with a writer or developer
Email designer: design marketing emails
Agency: work with the creative team at a marketing agency

Start date: You can start this course throughout the year

Format: Online only

Time investment per week: 8-10 hours

Length of course: 7 months

Malkie Scholnick, Chief at The Bold Edge, has over 20 years of experience as a Graphic Designer and 15 years as a Web Designer.

She brings her talent for delivering easy-to-understand classes that make people feel like she is in the room with you. She is always consulting with experts in the field so that her students are up to date with current market trends.
She has helped many businesses through her marketing advice and has written numerous articles for Mishpacha Magazine. She has been invited to speak at many venues on both design and marketing topics.
Oh, and sidenote, she loves Torino Mousse chocolate and hot pink of course!

Average beginning rate:

$1,200+ per project

$30-$40/hour, freelance

$25-$35/hour, in-house

Typical positions include:

Freelance: take on your own clients
In-house: handle all the web design needs of one company
Collaborate: join forces with a writer or developer
Email designer: design marketing emails
Agency: work with the creative team at a marketing agency

I took both the Graphic Design AND the Web Design programs at The Bold Edge and boy, was it a smart move. It has been a truly invaluable learning experience; I have learnt so much from all of the constructive input and guidance. The Bold Edge gave me the skills that enabled me to create a career out of my talent and passion for design.

Chayala Spiegel

Lakewood, NJ

The support is unbelievable. Malkie was always available to answer any questions and was constantly furthering our knowledge with great tips and advice. I was able to feel her dedication to her students, which really helped me succeed in this course. I feel that I have gained the skills and confidence to step into the real world of web design.

Rikki Steif

Lakewood, NJ

One of my favorite parts of the web design program was the live office hours, when we were able to meet each other and share in everyone's journeys of creating their websites. And even though the classes are video-based everything was given over as clearly as if classes were live. This course is up- to-date ,expert, and gives you the latest design trends! PLUS, Malkie arranged for each student to have a real client so we will end up with a real website at the end of the course. This will definitely give me an edge in the working world.

Nechie Teller

Brooklyn, NY

Part 1

Design principles for the web

Learn the specific design principles that will appeal to the target market

Part 2

Coding

Here’s where we get technical and dive into web creation

Part 3

Implementation

You’ll walk away knowing how to create 2 main types of websites

Part 4

Marketing

Gain the marketing skills that will help optimize your websites, or drive traffic there

Part 5

Business

Setting you up for a successful, profitable, and rewarding career

Web psychology
Learn how to leverage design and layout that talks to people’s buyer instinct

Design principles and layout for web
Get the foundational design skills that make websites look professional, including color theory and fonts

UX/UI principles
Create appealing digital interfaces and sites that guide users effectively and helps convert into sales

Figma
Learn the software that allow you to design and share prototypes of your designs

HTML/CSS
Learn the languages of the web including Flexbox and Grid, and hand coding

Responsive / mobile design
Optimize websites for all devices

WordPress
Learn how to create the most user-friendly websites — WordPress websites — from start to finish. You will learn how to create custom designs that work, and look gorgeous too!

Ecommerce
Learn how to create a complete ecommerce website like a Shopify-based site. You’ll explore different design and marketing tactics to help you create sites that people will want to buy from.

Setup and maintenance
Learn the technical nitty gritty like acquiring domains, web hosting, and uploading your sites to the web.

SEO
Optimize your websites for search engines so they rank high on Google

Social media
Design posts in various social media platforms

Email marketing design
Learn how to design irresistible emails for marketing purposes

Portfolio website
Graduate the course with a polished website portfolio, showcasing work you’ve done — and helping you get hired. Email swipe files
We’ve done the work so you don’t need to deliberate over that sticky email for hours. Simply… swipe! Marketing tips Learn how to market yourself effectively. Because you’re only a great web designer if you have the clients to prove it.

Modules

Part 1

Design principles for the web

Learn the specific design principles that will appeal to the target market

Web psychology
Learn how to leverage design and layout that talks to people’s buyer instinct
Design principles and layout for web Get the foundational design skills that make websites look professional, including color theory and fonts
UX/UI principles Create appealing digital interfaces and sites that guide users effectively and helps convert into sales
Figma
Learn the software that allow you to design and share prototypes of your designs

Part 2

Coding

Here’s where we get technical and dive into web creation

HTML/CSS
Learn the languages of the web including Flexbox and Grid, and hand coding
Responsive / mobile design Optimize websites for all devices

Part 3

Implementation

You’ll walk away knowing how to create 2 main types of websites

WordPress
Learn how to create the most user-friendly websites — WordPress websites — from start to finish. You will learn how to create custom designs that work, and look gorgeous too!
Ecommerce
Learn how to create a complete ecommerce website like a Shopify-based site. You’ll explore different design and marketing tactics to help you create sites that people will want to buy from.
Setup and maintenance
Learn the technical nitty gritty like acquiring domains, web hosting, and uploading your sites to the web.

Part 4

Marketing

Gain the marketing skills that will help optimize your websites, or drive traffic there

SEO
Optimize your websites for search engines so they rank high on Google
Social media
Design posts in various social media platforms
Email marketing design
Learn how to design irresistible emails for marketing purposes

Part 5

Business

Setting you up for a successful, profitable, and rewarding career

Portfolio website
Graduate the course with a polished website portfolio, showcasing work you’ve done — and helping you get hired.
Email swipe files
We’ve done the work so you don’t need to deliberate over that sticky email for hours. Simply… swipe!
Marketing tips
Learn how to market yourself effectively. Because you’re only a great web designer if you have the clients to prove it.

What you get during the course

Support and feedback

12 months of phone/email support + feedback on projects

Valuable resources

Templates and swipe files you’ll refer to again and again

2 years’ access to course videos

Rewatch and review as often as you like within this time

Flexibility + accountability

Our proven system to help you stay on track

Live group critique sessions

Benefit from peer insights in 2 group meetings

Professional portfolio creation

Websites created during the course show clients your skills

Plus the forever perks long after graduation

High level job leads

We support you on the journey to setting up a career

Live Design Power classes

Stay current on design trends with exclusive bimonthly classes

Student Slack community

Connect and gain from like-minded design enthusiasts

Power Your Edge podcast

Get early access to interviews with frum industry experts

You’re ready to work as a pro web designer!

You have all the skills needed for a successful career

You’re a tech pro

You know the web design technology inside out, and you’ll put it to good use.

You have the design skills

You’ve learnt best design practices and are ready to ace it.

You have a professional portfolio

You have several websites so clients can see your skills

You can run a business

You’ve got the processes and the smarts so you stand out as a professional.

You’re confident in your skills

You’ve received invaluable feedback from design pros and you know your worth.

Do you want to

design for companies you admire?

Some of the amazing brands our students work for

Want to become a web designer?

If you’re willing to put in the work to make it happen, we can’t wait to teach you.

Total investment for Web Design:

^$3749

Includes

They’ve worked with our design students and this is what they say

The course is extremely thorough, teaching not only web design, but many related aspects so we get an all-around perfect education.
But what makes it really different from other courses is the accountability aspect that is great in motivating you to successfully complete the course.

Tzirl Jacobs England

The course had so many extra resources and wasn’t just a templated format tutorial that you can teach yourself on YouTube.
Besides for the course covering everything you need to know in order to get a job, they actually help with landing jobs afterwards!

Chana Gorelick Lakewood, NJ

View actual projects

They were designed by our students for their WordPress course project. Looking forward to having yours here too!

Bonus: Learn from the pros

Get tips and tricks from professionals you admire so you can be one too!

bonus 1

expert workshops

Each expert is carefully chosen to give you extra bonus knowledge, so that you stand out in the field when you graduate and are in the field.

Learn from industry experts their personal tips and tricks. Get access to all past year’s workshop recordings as well!

Ecommerce strategy

Elissa Berkowitz

Elissa is an experienced Shopify expert and consultant who is skilled in ecommerce merchandising, UI and UX planning, and digital marketing strategy.

App design

Yael Posner

Design lead at AppRent, Yael collaborates with the marketing team, writers, designers and engineers to simplify property management with this unique software.

Innovation in the world of web

Rochel Einhorn

Rochel Einhorn, along with Elisheva Furman, is the co-founder of Atar&co. an industry leader in website design and development specializing in e-commerce projects.

Strategy in design

Hudi Bloch

Founder at PurplePixel Design Group, a boutique agency that uses strategy+design when designing beautiful and effective branding, websites and marketing.

The power of thoughtful designs

Ruthy Lichtenstein

A teacher-turned-designer — and international award winner! Ruthy is co-founder and product lead at trufyx.com, where her passion for better design comes across.

Business Automation

Irit Levi

Irit founded Day by Day to help small businesses find the tools and systems to simplify workflow.She founded Day By Day to help you find the right systems and tools to simplify your workflow one step at a time.

Branding strategy

Chaya Glatt

Chaya is a brand strategist, business name specialist, and copywriter. She’s the creator of the MAD brand strategy formula, an international speaker, and founder of the Brand Authority training course for marketers.

bonus 2

design power series

Enjoy unlimited access to monthly classes, just for our students and alumnae.

You’ll stay current on the latest design trends and gain valuable marketing and business tips from experts in their field plus our in-house instructors and mentors.

Here are some of our current and past guest experts (you’ll get access to their class recordings):

Choosing the right food packaging

Chevy Karp

Chevy works at On Time Packaging and will explain the design process in detail.

Using empathy in your sales process

Chani Kahan

Chani is a copywriter who specializes in NPOs, infusing her copy with warmth and empathy.

Getting results through mindset shifts

Faw Dworetsky

Fay is an entrepreneurial mindset coach who gets clients unstuck so they can see results in their business.

The science behind naming a brand

Ita Leaman

Ita is a conversion copywriter who focuses on naming companies, using best practices and psychology to drive sales.

Graphic Design in Congress

Sara Marizan

Sarah Marizan will tell you all about her fascinating job, designing at the House of Representatives (Congress) in Washington, DC.

Design Project Management

Chumi Bornstein

Business Marketing Manager, SoMad Partners

People Skills on Steroids: Negotiation Strategies To Ace Any Client Conversation

Chava Shapiro

Founder: Creative CEO Academy and Show me the Copy

Marketing campaigns + Designers

Shaina Weiss

Director of Marketing, Chemed Health

FAQ

(Yes, we’re mind readers on the side 😁)

What do I need to know before taking the course?

You need to be very comfortable using a computer, and be familiar with Photoshop and Illustrator and design concepts. If you’ve already learned graphic design, we’ll review your work or give you a design assignment to assess your skills. Students coming in without any design knowledge at all will need to take our mini design course, which covers essential topics related to web design.

Which software will I need?

You’ll need the Adobe CC student subscription (available here). This subscription includes all the programs you’ll learn during the course.

How does the course work?

Each lesson is delivered in a video recording where you’ll hear the instructor talk while you view what she’s doing on her screen. You can pause, rewind and rewatch. The lessons come with files so you can try out the skills on your own.

Most lessons have homework assignments so you can practice what you’ve learned.

Every week there is a live zoom session (you can choose from 2 time options to suite all time zones). During the session you can ask questions, shmooze with your fellow students and learn new concepts

You’ll have access to the course videos for two years.

How long will it take to complete the course?

The course is given over a six/seven month period, with two lessons scheduled per week.

You get to decide when to take those two classes each week, depending on what’s going on in your life.

There is also a mandatory weekly Zoom class where everyone checks in and we do a quick review (two times to accommodate different time zones).

What kind of computer do I need?

You need a computer with (at least):

I5 processor

8 GB RAM
USB drive
Mouse (not just a trackpad)
15-inch screen

The ability to play audio and videos

We also recommend email or internet access if you plan to send in your projects for comments

For the USB package you will need a Windows computer, since the video files we send aren’t compatible with other models. (Sorry! You can still watch the videos online and get all other files by USB.)

Do you offer college credits

In short: No.

During your time at The Bold Edge, you will get intense training in the essential software, design and business skills you need to succeed in the field.

Credits? Not needed to get a great job as a graphic designer. You’ll graduate with a professional portfolio and the confidence gained from hands-on practice. And don’t forget, our dedicated job placement team will work on getting you jobs after you graduate.

What happens if I have a question during the course? And what about afterward?

Glad you asked. 🙂 Support is one of the hallmarks of The Bold Edge courses. We believe in being there for any questions you have. The Graphic Design Masterclass includes a FULL year of support and project feedback. (OK, that’s not really accurate. We actually answer our graduates’ questions way after they finish the course, too!)

How will I find work?

This course has a lot of success converting raw talent into professional skills. Businesses know this and reach out to us all the time when they’re looking for fresh talent.

We also have a dedicated Job Development team that networks, makes connections, and develops job leads for our students. Our team sends out daily emails with job leads, and regularly posts job openings that we find all over the world.

Over the past year alone, we have sent out over 366 job leads!

What will I complete the course with?

You’ll have in-depth knowledge of web design and marketing. By the end of the course, you’ll also have a complete WordPress informational website, ecommerce website, and eventually your own personal website to show off!

This course is an investment. How do I know if it’s a good fit for me before I commit?

Not sure if you should go all in? Take a test drive by watching a complete course lesson. Just contact us to get your first taste!