IG Business Academy

Future-defining question for small business owners, creatives, and aspiring social media managers:

What if you knew the exact steps to unlock the full power of Instagram to get…

More followers
More awareness
More sales

Introducing

The complete guide to turning Instagram into a business’s most powerful - and FREE - marketing asset

(Without any of the overwhelm, confusion or utter exhaustion…..)

Is this you ?

The determined business owner with big goals

You’ve got a growing business with bucket loads of potential. You’re ambitious and proactive with your finger on the pulse. So you know that Instagram could be the thing that explodes your business (and your bank account).

The only problem?

You don’t know the exact way to reach the right audience, grow your following and make more moolah.

Yes, this is me

A budding but-not-yet-professional social media manager

As a creative & talented social media fan, you’ve got an undeniable knack for understanding Instagram.

People are always asking you to help with their account.

And you do a decent job. Maybe they even pay you.

But turning your passion - and natural talent - into a profitable profession?

You’re missing the strategy, skills and confidence to turn it into the exciting and fulfilling career you dream about.

this is me

Yes, this is me

this is me

You’re a smart & savvy business owner with ambition and drive.

You know that everyone is on Insta today.

It’s THE place to grow your community, connect with your ideal target audience and become a trusted, loved name in the biz.

You’ve tried to promote your business on Instagram.

You post regularly (when you remember and if you have time).

Even do the fancy stuff. (High-five)

Reels. Stories. Lives.

You’ve got followers. (Does your high school bestie count?)

Gained some new clients. Made (a couple) more sales. Built brand awareness.

But when it comes to creating ongoing content that transforms you from the sporadic comment “Um, I think I’ve seen you on Insta” to the torrent of DMs that say “OMG. I LOVE your stuff. Please can I book you (or order from you) ASAP?”...

…you’re lost.

Sure, sometimes you get lucky.

Your content is a hit. The like button (and your confidence) explodes.

The rest of the time?

You get luker-than-warm results.

So despite spending countless hours (which you don’t have) posting content,

you can’t escape the uncomfortable truth:

You’re missing the solid strategy, proven tactics and repeatable method to get the results you need …

Every time you remember to post, the confusion and overwhelm erupts.

What do I post today – video, photos?
What should I write?
Do I need to go live? And how often?
How do I use all the cool features?
What hashtags should I use?
Why does it take me a gazillion hours to make ONE reel?
Can I grow my biz on Insta if I hate posting pics of myself?

Scrolling through your feed (for the zillionth time today), you see people who started off months (or years) after you, who already have their adoring tribe, their drool-worthy grid, and their own cute hashtag.

You ask yourself for the millionth time:

“What do they know that I don’t?”

inspired by (and more than a teeny bit envious of) their seemingly effortless success, the pressure builds.

But you’re no quitter.

After you shove your self-pity aside, you get down to business.

Setting reminders to post

Getting inspo from (or copying) competitors’ posts

Agonizing over the perfect hashtags

Telling yourself that if…

I was more consistent ..
I took more professional photos..
I was a better writer…
I knew which apps to use…
I knew how to work with influencers

I’d get..

More recognition
More followers
More engagement

And MORE sales.

But no matter how committed you are and how consistently you show up, the results are STILL blah.

Instead of being an amazing, effective & FREE way to grow your business,

Instagram is another migraine-building pressure on your already-packed schedule. It swallows the energy and time you should be devoting to what you love: your actual products, customers and sales.

Just the thought of coming up with another piece of cute content exhausts you.

So when that notification beeps, you feel like tossing your iPhone in the bin and running away to Mexico for good.

“What’s the point if I only get 3 likes.”
“No one’s going to see this anyways.”
“It’s not worth my time.”

But you refuse to give up – just yet..

Because deep down, you know that if you DO get Instagram right, it will transform your business and your life.

The news.

If you want to use Instagram as a serious way to grow your business – and get serious business results – you need more than great intentions and a knack for social.

There’s more to Insta than “going with your gut”,
“being authentic” and “using the best apps”.

No, it’s not just about posting pretty, posed pictures.

No, it’s not just about following others to get followers.

No, it’s not just about waiting for that (unpredictable) flash of inspiration.

The businesses who are killing it have:

A solid content strategy to repeatedly attract the right kind of audience

A proven method to build an engaged and loyal following of brand ambassadors

A clear understanding of how to measure the impact of their effort so they can focus on getting the most benefits in the least amount of time

A tried + tested way to plan and schedule content so it doesn’t consume their lives
A strategic, professional process to take advantage influencers to ignite their growth and expand their reach

The news.

You (or anyone in your business) can master these secrets – without hiring an expensive social media manager, wasting hours experimenting or drowning in overwhelm.

And when you do…

You will reap the rewards – and the revenue – including

The likes, the followers, the growth?

It’s ALL within your reach.

Ready to master the exact secrets, skills and science that will help you turn Instagram into your business’s most powerful - and free - marketing weapon?

yES PLEASE! WHERE DO i SIGN UP?

You were born to be a social media manager.

You’re talented, creative & hardworking – with a natural flair for social.

When it comes to Instagram, you’ve got a knack for what works – and what doesn’t.

Everyone knows it.

Friends and family members beg you for help.

“I’ve got a new artisan lime-flavored gluten-free biscuit range. Can you help me take the photos and write the captions”?

“My third cousin in marketing in a top NY agency said I need to go live. All I know how to do is take photos. How do I I start?”

“My grid looks childish and ugly. How do I fix it?”

Flattered and excited, you do it.

And you love every second:

The challenge, the creativity and the knowledge that you can make a real difference.

Maybe they even pay you for it.

And you’re pretty good at it – for someone that’s not a professional.

Sometimes, your posts are a hit.

The people you help are over the moon.
(Whatever you did for them is infinitely better than they could do alone).

But if you’re honest, you’re relying on your instincts.

There’s no reliable tactic or process you can turn to every time to ensure you’re creating on-brand, impactful posts that help your clients get the trust, reach and sales they need.

Sure, you’d love to do this professionally.

You see the job ads for social media managers. But every time you’re about to hit “apply”, your stomach drops.

You wish you had the training and knowledge that would let you consistently and confidently

Plan and create the right mix of content. But how do you choose between photos,videos, stories or lives? And do you post product content, branded content, how-to’s/tutorials, industry advice, listicles, and behind the scene stories. (How authentic should I be? How do I make sure the brand’s personality is being reflected?)
Track the actual impact of your posts and content (Analytics? What do those numbers mean in real life? I just go with what feels right)
Pursue meaningful and high-impact collaborations with influencers (She’d never be interested in working with this brand…)
Use all the cool tech stuff (Am I doing reels properly?)
Find the best apps to help you do things quickly and smartly

You don’t have the confidence that comes from knowing without a speckle of a doubt that you’re delivering real value to your clients (and you’ve got the stats to prove it).

But in your heart, you know you have what it takes to turn your passion into a real – and well-paid – career.

You picture your life…

Waking up every day excited to power up your laptop and get your creative juices bubbling.

Working wherever & whenever YOU want to work.

Doing work that is meaningful, fulfilling and stimulating – and earning a great income at the same time.

The real question

What if you could master the proven tactics, solid strategies and professional skills to become a confident, successful and well-paid social media manager?

join now!

introducing for the first time ever

The Insider's Complete Guide to Instagram

Aka “Everything you’ve wanted to know about killing it on Insta – but had no one to ask”

The comprehensive, uber-practical course that teaches you how to unlock the full power of Instagram to grow a business – without spending a cent on promoting ads or compromising your commitment to modest values!

It includes

Detailed, fun videos
Step-by-step tutorials
Over-the-shoulder examples

Ready-to-use templates
Support for the duration of the course
Exclusive community to learn from other members

Instead of saying “Ugh, Instagram is so overwhelming and time-consuming.
Is it even worth it?”, you’ll discover how to

Plan and create the perfect mix of scroll-stopping content (including when and how to use reels, lives, TVs - even if you’re brand-new to the platform)
Use analytics and data to understand your audience and improve your content even (even if you’re terrified of numbers)
Master all the cool tech stuff of Instagram
Use the apps that make your life easier and your content better
Create valuable collaborations with influencers
Manage one or multiple accounts seamlessly

Without the crushing overwhelm, migraine-inducing confusion or deep-in-your-bones exhaustion.

Yes Please! Where do I sign up?

Hi, have we met?

And more importantly: why should you trust me?

Hi! I’m Bari, and I’m so happy to meet you.

7 years ago, I began playing around on Instagram as a cute hobby.

But a short while later, life happened. I was dealing with Lyme disease – and two adorable and demanding little kids. I had to give up my job at a non-profit. So when I realized that earning money online was my only option, I had to get creative.

I threw myself into Instagram. I had no formal training, and had never worked in social media (I had an undergrad in Psychology and a Masters in education.) I spent the next 4 years obsessively testing, learning, experimenting and analyzing (and hacking my husband’s marketing brain).

It paid off. I figured out how to use Instagram to successfully build my brand. Once I understood how to get the most business value from the platform, everything changed. My following, recognition and revenue skyrocketed. (I am so grateful that my Lyme disease is at bay, too.)

It’s been the most amazing, meaningful, and humbling journey. I’ve been blessed to build an incredible, supportive community of over 30,000 followers (and growing).

More than that, I also discovered how to make real money from my brand.

Then, things got even more interesting. Brands began contacting me. “Bari, can you run our Black Friday campaign?” “Bari, can you help us grow our following? “Bari, can you run our entire Instagram page?” After freaking out a little, I took a deep breath and realized that my success on Insta was not a lucky guess. My process worked: it allowed me to create viral posts repeatedly, collaborate with big influencers and grow my revenue. So I took all my knowledge, learnings, and experience and developed a repeatable system. And I applied it to brands like these. I did everything from creating content, building their social strategy, creating collaborations, running seasonal campaigns…

I have yet to meet someone who at a ‘snap’ can analyze a brand as Bari can
I’ve managed over $100 million in marketing budgets across over 200 businesses, and I have yet to meet someone who at a ‘snap’ can analyze a brand, understand their ‘appeal’, and generate engaging and powerful messaging that matches the relevant social media sites like Bari can.
Dovid Jaeger, founder and CEO of Results Kitchen

Since working with Bari, we gained brand awareness
Bari’s professionalism is only matched by her patience and level of expertise. She understands social media, what customers want to see and feel, and knows how to bring ideas to fruition. Since working with Bari, we gained brand awareness and have a better understanding of what our marketing should look like.
Malky Blum, Owner of Home Pros

Since working with Bari our sales have doubled
Our brand has been working with Bari Mitzman for the past 3+ years. Bari is extremely devoted and well thought out. Since working with Bari our sales have doubled (if not more) Bari organizes our marketing campaigns from start to finish headache free
Shira Stern, owner of Swaddlebee

Bari is the one I keep coming back to work with at every opportunity
Working with Bari has not just been profitable for my business but is also a pleasure. I’ve worked with other bloggers and influencers and Bari is the one I keep coming back to work with at every opportunity, I’ve seen consistent growth and sales when we work together
Michal Grodko, owner Adina LV

Bari knows what content the business needs for their specific audience.
We loved working with Bari! She’s knowledgeable and great at knowing what content the business needs for their specific audience. We would definitely use her again and highly recommend her to anyone trying to build their social media!
Chami Saks, Owner of Serenity Wig Salon

Now, apart from running my own account, I consult, and manage Instagram campaigns, for some amazing brands.

Through my journey, I discovered my deepest passion: helping small businesses like yours harness the full power of social to build their following, and make more money.

As a solopreneur, I know what it’s like to be ambitious, driven and talented with the potential to succeed on social, but not knowing how to do it.

The truth
Not every small business can – or needs to – hire an expensive social media manager to unlock the full power of Instagram.

Whether you’re an aspiring social media manager or an ambitious small business owner, when you have the right skills and knowledge, you too can get results like these too 👆

This insanely comprehensive course is exactly how I continue to strategically build my following and generate ongoing revenue – for myself and my clients.

Now, you can learn it all too.

Sounds good?

Wondering what’s actually in the course?

A LOT!

Pre-recorded videos (7 modules with a total of 73 bite-sized videos)
Templates (the exact ones I use with my own clients)
2 years access to recordings, materials & videos
Over-the-shoulder tutorials
Exclusive community
Weekly support from Bari for 8 weeks
Option to purchase “Design Made Easy” at an insanely reduced price
2-4 bonuses from elite Instagram experts
- Bari Mitzmann (Brand partnerships)
- Rosa Seidenwar (Stop motion videos for beginners)
- Melinda Strauss (Sharing and creating content for different media channels like-TikTok and Facebook)
- Sina Mizrahi (Great photography with just a phone )

I knew exactly what my next steps for the coming months would be.

I took this course to improve my knowledge of Instagram. Bari was so knowledgeable and helpful, and I learned a lot about content creation, campaign strategies, and Instagram’s algorithm. I would definitely recommend this course to others in the non profit space.

The course was well-organized and easy to follow. I loved that everything was clearly titled so if I wanted to go back to a specific part of the module, it was easy to find. Learning new things in general, and being taught by someone who clearly loves what they’re doing and is in it to help people, not just teach – it makes all the difference in the world in how the content is given over and received.

I loved my one on one call with Bari in the VIP package. It gave so much clarity and ”oh, duh” moments to stuff we’ve been doing, it was amazing. It was also such a clear discussion, I didn’t hang up from the call and go, wait, what did we discuss? I knew EXACTLY what we’d gone over, and exactly what my next steps for the coming months would be.
Ahuva Fierstein

Bari gave me confidence in my skills so I can profit and grow from it.

I’ve been using social media and marketing for a looong time. But my pricing, marketing, and putting myself on camera skills were no bueno

This course taught me to charge more, create better processes and working with a . content creation calendar instead of doing it on the fly, the mechanics of doing reels. I’ve had like 3-5 potential clients reach out this month from the reels saying they want to work with me when their business is ready and that these reels are really helping them ease into it and learn. I also have a new presentation and pricing deck Bari is amazing. Her answers are always spot on and insightful. And she asks the right questions to clarify and give a thoughtful and clear answer. Her 1-on-1 covered so much and she figured out my strengths and weaknesses really fast and solutions to profit and grow with them.
Sarah Piha

The real question

What if you could master the proven tactics, solid strategies and professional skills to become a confident, successful and well-paid social media manager?

join now!

Let’s dive in

course outline

Module 1: Laying the Foundations

Understanding exactly what target market is ideal for Instagram
Getting going from scratch including setting up your account and LinkTree
Exploring the range of content types and understanding the benefits of each one
Using Hashtags

Module 2: Gathering information

Defining your unique mission, differentiators and target market
Crafting your posting and business goals

Module 3: The A-Zs of influencer marketing

Understanding the benefits and risks
Finding the right influencer for you and engaging with an influencer
Creating agreements with influencers

Module 4: All about content

Understanding a brandboard to lay the foundations for a professional visual identity
Using a crystal-clear framework to plan and create sensational content in the least amount of time
Creating a content calendar to schedule when content will be put out and in what form (create content calendar grid)

Module 5: Getting engagement and follows

Engaging intentionally. with influencers and brands related to your target market
Responding to comments and direct messages
How to work with giveaways successfully. How to vet loop, influencer, or brands collab
Promoted posts

Module 6: Stats

Understanding the value of stats and how to access them
Uncovering the true meaning of your stats and using them to maximize your results

Module 7: Business

Intake/screening process and questionnaire
Services you can offer
Pricing and packages
Contracts

Sounds good?

You also get access to power-filled bonus content:

Bari, I love the sound of this course. But how do I know this course is right for me?

I’ll be honest. This course is not for everyone. Yes, it has everything you need to get the most out of Instagram. But it’s NOT a magic bullet. It requires effort, time and commitment.

If you’re…

it’s probably not right for you.

But if you’re a small business owner or budding social media manager who is tired of investing time + effort on Instagram without seeing massive impact on your business – and now you want to empower yourself (or a team member) to take full advantage of Instagram to grow your following – and grow your revenue…

and you’re willing to learn – and implement – the knowledge, skills and tactics that professional (and well-paid) social media managers use on a daily basis to monetize Instagram (without paying for ads),

this course was MADE for you!

Start!

$699

Includes

Pre-recorded videos
(7 modules with a total of 73 bite-sized videos)
Pricing guide that I’ve never shared with anyone yet
Templates and swipe files
(the exact ones I use with my own clients)
Influencer agreement
Social media manager agreement
1 year access to recordings, materials & videos
Over-the-shoulder tutorials

Enroll now!

Grow!

$899

Includes

Pre-recorded videos
(7 modules with a total of 73 bite-sized videos)
Pricing guide that I’ve never shared with anyone yet
Templates and swipe files
(the exact ones I use with my own clients)
Influencer agreement
Social media manager agreement
2 years access to recordings, materials & videos
Over-the-shoulder tutorials
6 months access to exclusive community (for questions, and Instagram updates)
2 bonuses from elite Instagram professionals
Choose 2 of the below experts Bari Mitzmann
(Brand partnerships)
Rosa Seidenwar
(Stop motion videos for beginners)
Melinda Strauss
(extending content to Facebook and Tiktok)
Sina Mizrahi
(The A-Z’s of photography with a Phone)

Enroll now!

VIP

$1299

Includes

Pre-recorded videos
(7 modules with a total of 73 bite-sized videos)
Pricing guide that I’ve never shared with anyone yet
Templates and swipe files
(the exact ones I use with my own clients)
Influencer agreement
Social media manager agreement
2 years access to recordings, materials & videos
Over-the-shoulder tutorials
6 months access to exclusive community (for questions, and Instagram updates)
1 hour session with Bari (worth $500)
Recording of session and written summary
All 4 bonuses from elite Instagram professionals
Bari Mitzmann
(Brand partnerships)
Rosa Seidenwar
(Stop motion videos for beginners)
Melinda Strauss
(extending content to Facebook and Tiktok)
Sina Mizrahi
(The A-Z’s of photography with a Phone)

Enroll now!

Got questions?

(Of course you do 🙂

How many hours a week will the course take?

Each module is released on a weekly basis, so it will take you 7 weeks to complete the course. Between the video content and tutorials, you will need around 2 hours a week to get through the material.

How many hours a week will I (or my employee) need to devote to IG after the course to get results?

The amount of time you will need to devote to IG will depend on what your goals are, your speed/efficiency at creating content, and how planned your content is. As you gain confidence and skills, you will be able to spend less time on the platform and planning. You can expect to spend a minimum of 6 hours a week depending on the amount of companies you are working with, if you want to see results. You will also learn my tricks of bulk content planning and creation to get the best results in the least amount of time.

Can I get a multi seat license access to the course

Yes, if you would like to give several people in your company to join the course, we do have 3 seat and 5 seat licenses available (if you need more, we can work with you). Contact us here.

Also, if you would like access to our “Convince your boss why this course would be beneficial for the company’s bottom line”, contact us and we will email the pdf right over!

How much can you earn as a social media manager?

If you’re serious about being a social media manager, know this: Social media management is one of the most in-demand skills out there. Every small and big business, and every marketing agency, is hunting for skilled social media managers.

So, what can you earn starting out?

$2400 per month as a freelance social media manager.

These are entry-level rates with a basic management package. As you gain experience, build your reputation and develop a strong portfolio, you can charge higher rates.

Do I need to do influencer marketing?

Influencer marketing is an extremely valuable tool to use to get more eyes on your product or service on social media, but it is not necessary. Nor is it the only way to access your target market on social media. I will also teach you how to create strategic collaborations that enhance your overall goals.

I’m pretty experienced at Instagram already. What will I gain from this course?

So so much! This course will help you take everything you know about Instagram and build on it. You will gain the foundations, strategy and skills to create on-brand powerful content that builds your recognition, grows your following and expands your reach and sales.

By knowing (not guessing), you will ditch the overwhelm, confusion and exhaustion you’re feeling now and get the benefits you want.

It will take you from “doing okay” to “Instagram is the one of biggest drivers of growth in my business”.

I know nothing about Instagram. I have an account and 50 followers. Is this course too advanced for me (or my employee)?

Nope! The course takes you from zero (setting up your account, navigating the platform) all the way up to strategically using the platform – without wasting time or messing around. It took me 4 years to get to this point – and you get it all in 8 weeks. It’s a quantum leap forward. Most businesses never get to this point. You get to skip all the wasted time and move straight into strategic, high-impact usage of Instagram. I’ll walk you through every step:

How to use the Instagram app, discover your target market and how to reach them, organic marketing strategies as well as how to plan, organize and execute your content creation.

What differentiates your course from other social courses out there?

Many courses focus on the paid ads and using the Instagram promoted post tools. Our course focuses on how you can grow on Instagram or any form of social media organically, without using the ad tools. We focus on helping you create the best content for your target market in the most efficient way possible, as well as prepare you for different partnerships that may come your way as you grow your social media presence. We also have created a pricing handbook for those who are looking to run social media accounts but have no idea what to charge for their services.

What type of person should take this course?

This course is designed for:

Business owners who would like to effectively – and successfully – manage their own social media, or have a team member run their social media for them.
Directors or employees of a non-profit who would like to use social media strategically to grow awareness, build a following and raise funds.
Talented social media users looking to pursue a profitable and exciting career in social media management.

I’m not sure Instagram is the right platform for my audience. Should I still do the course?

I want you to succeed! If you’re not certain Instagram is right for you, send me an email and I will answer you as best as I can. If I am 100% certain Instagram is not the right place to promote your business, I will tell you straight.

One more thing:

Will I be running this course again?

Yes! But why wait?

You’re on Instagram anyways.

You could carry on:

promising yourself “when I have more time and cash, I’ll focus on Instagram”
wasting hours on Instagram without the rock-solid strategy you need to get the best results
cringing with admiration (or envy) as your competitors’ soar ahead of you

Or you empower yourself with the

Proven strategy
Wealth of knowledge
Practical skills

From a leading Instagram influencer which will allow you to take Instagram – and your business – to the next level.

Stop winging it.
Start killing it.

join iba now!

Future-defining question for small business owners, creatives, and aspiring social media managers:

What if you knew the exact steps to unlock the full power of Instagram to get…

Introducing